Location: Durham, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMerieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
bioMerieux S.A.
Omnichannel Customer Engagement Leader - All genders
Our Clinical Global Marketing Communication department is looking for an Omnichannel Customer Engagement Leader to support our clinical business strategy by driving customer acquisition, retention and loyalty for our Clinical business solutions.
In this highly digital marketing-focused role, you will work closely with global and local marketing communication leaders in charge of campaigns and with market managers to define an omnichannel strategy to drive prospect and customer engagement with our clinical solutions.
You will identify and activate the right channels and content by segment to engage, retain and add value to our customers.
Your in-depth knowledge of SalesForce and Marketo environments is essential, enabling you to guide teams in the effective and targeted management of marketing campaigns.
In charge of analyzing the performance of marketing campaigns, you will provide reports, dashboards and data impact on ROI to the company's key players, enabling them to adjust targets at the time of deployment.
You will work closely with product owners of bioMerieux's digital applications and platforms (Marketing Automation, Sales Enablement, CRM, biomerieux.com and eCommerce) to promote alignment with marketing objectives and strategy.
You will join a team of marketing communications, digital and event specialists, who contribute every day to the deployment of marketing messages and campaigns for bioMerieux's clinical applications, based in France and the United States.
What will be your mission?
Three areas of mission:
Omnichannel customer engagement strategic focus
Analyzing and measuring results
Business interactions & trainings
Who are you?
Occasional travels
Working at bioMerieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment
Our internal mobility policy offers numerous opportunities for each of our 13 000 employees to blossom throughout their career, while respecting each employee's individual talents as well as their personal and professional development.
At bioMerieux, over 200 professions - both scientific and non-scientific - offer our employees the opportunity to broaden their fields of expertise and develop cross-functional careers. We provide a rewarding experience in an international company that brings together talents from diverse backgrounds, thus fostering a daily aspiration to go beyond the limits.
Helping improve public health around in the world : our mission gives purpose to every profession practiced within the company.
bioMerieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site or contact us at .
BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at , or by dialing 711 for access to Telecommunications Relay Services (TRS).